An Overview of Fashion Houses In India
Dept. of Fashion Design
KCC Women’s College (Affiliated by Khulna University),
Indian clothing throughout history varies widely by region, culture, religion and climate. Saris and the salwar kameez–a unisex outfit consisting of loose trousers and a tunic–are traditional attire for Indian women. Indian men traditionally wear the lungi, dhoti or kurta. While European styles frequently appear in large Indian cities like Mumbai, many Indians hold to traditional clothes.
Different fashion houses in India represent their traditional clothes and other western design. There are many designers in India who professionally established their fashion house and design their own product. Some fashion houses and designers details are as follows:
1. Manish Malhotra:
Manish Malhotra is one of India’s most successful fashion designers. Malhotra has designed for many leading actresses in bollywood. Malhotra represent top fashion houses in India. The brand has undergone a metamorphosis in the last 5 years to highlight the craftsmanship and explore different avenues. Today the brand on an average is growing 30% every year. The last two years have path breaking with an exquisitely designed, two-storied store spread across 6000 sq.ft in Mumbai and a 9000 sq.ft store in Haveli marking his first stand alone in presence in Delhi. Beginning the year with his Luxurious collection Manish Malhotra showcased a new side to his design sensibility.
- Establishment Year: 1990.
- Founder: Manish Malhotra.
- Designer: Manish Malhotra
- Product Types: Saree, Salwar Kamiz, Gown, Sherwani, Lehenga etc
- Address: Showroom No- 3/4/5
Vishnudham CHS, Corner
14th Road, Linking Road, Khar(W)
- Awards: Filmfare Award for Costume Design for Rangeela Filmfare, Award for Costume Design for Enthiran.Power Brands Award ,Styling New India Award.
- Website: www.manishmalhotra.in
Products of Manish Malhotra:
2. Ritu Kumar:
Ritu Kumar is one of India’s foremost designers. She has developed a unique style of her own, reflecting the ancient traditions of Indian craftsmanship in a contemporary vocabulary. With a background in an art history and museology, which has enriched her horizons, Ritu’s understanding of ancient designs and the innovative use of traditional crafts has created a new classicism.
- Establishment Year: 1969.
- Founder: Ritu Kumar.
- Designer: Ritu Kumar
- Product Types: Couture, Bridal Ensembles, Festive Suits, Saree, Kurtis Etc.
- Price Range: 72$ to 3500$.
- Address: Ambience Mall,
157, First Floor,
- Awards: Padma Shri 2013
- Website: www.ritukumar.com
Products of Ritu Kumar:
3. Couture House:
Ritu Beri’s name is synonymous with the explosive globalization of India’s fashion industry. A pioneer in her field, Ritu has been often called India’s Fashion Queen. More than two decades ago, she was the first designer to storm the catwalks of Paris with her unique label that combined the exquisite sensibilities of Indian design with global fashion trends. She was eminently equipped being the protégé of the French embroidery maestro, Francois Lesage.
- Establishment Year: 1990.
- Founder: Ritu Beri.
- Designer: Ritu Beri.
- Product Types: Dresses, Tunic, Tops, Accessories, Jackets, Bottoms Etc.
- Price Range: 72$ to 3,500$
- Address: Couture House 22A,
New Delhi- 110062,
- Website: www.rituberi.com
Products of Couture House:
4. ‘N’ Style India Pvt. Ltd.:
The first Indian designer invited to display his garments at the world’s largest garment fair in the world at IGEDO, Dusseldorf, Wendell Rodricks has been actively involved in all areas of fashion : lecturing on World Costume History, writing for the country’s leading womens magazine, Chairman of the courses committee at the Board of Technical Education appointed by the Government of Goa and member Advisory Board of Fashion Institutes and Lakme Fashion Week. Patron of the Kasturba Gandhi Memorial Trust, Goa to promote hand spun Khadi and retailing at the country’s best stores including the celebrated Wendell Rodricks Design Space in Panjim.
- Establishment Year: 1989.
- Founder: Wendell Rodricks.
- Designer: Wendell Rodricks.
- Product Types: Dresses, Tunic, Tops, Jacket, Bottoms, Saree, Men’s Wear Etc.
- Price Rate: 63$ to 4,200$
- Address: ‘N’ Style India Pvt. Ltd.
158, near Louis Gomes Garden,
Campal, Panjim- Goa 403001,
- Website: www.wendellrodricks.com
Products of ‘N’ Style India Pvt. Ltd.:
5. Tarun Tahiliani:
Tarun Tahiliani’s distinctive signature has since evolved as a fusion of textile detail, refined luxury, and meticulous tailoring. The Tarun Tahiliani Design Studio creates couture, diffusion, prêt-a-porte and accessory lines, which are Indian in their sensibility, yet international in their appeal. The rich heritage of the subcontinent is reinvented as contemporary high fashion through the genius of Indian craftsmanship and the finest textiles; along with Italian pattern cutting and construction and new technologies such as digital textile printing. His unique combination of historical opulence and contemporary chic also transcend to couture.
- Establishment Year: 1990.
- Founder: Tarun Tahliani.
- Designer: Tarun Tahiliani.
- Product Types: Men’s Wear, Women’s Wear, Bridal Wear, Gown, Tops, Tunic, Bottoms, Watch Etc.
- Price Range: 125$ to 6,500$
- Address: Tarun Tahiliani
Shop# 351 Emporio Mall,
- Website: www.taruntahiliani.com
Products of Tarun Tahiliani:
Fashion houses in India has seen a boom and gained popularity in world as a fashion centric nation. Earlier, not many people knew about India, Indian fashion and also fashion houses in india. However, today India is a renowned nation famous for its elegant woman’s attire named “Saree” and the fabric. Today, Indian Fashion designers are well known faces in the International Fashion Industry and it is because of these fashion designers that India is in the list of top countries. The fashion houses in Indian use Indian fabric and textile is equally popular and in demand in international markets. India is a diverse nation and doesn’t have a unique or a standard dressing style. This diversification of dressing style has given Indian fashion designers ample scope of creativity. The end result of mixing such diverse dressing styles was FUSION. Right from the traditional salwar kameez or sarees to churidars, kurtis, the semi formal way of wearing it over trousers or jeans, capris and the higly elegant and contemporary style of draping sarees, from simply cotton blouses to halter-neck, puffed sleeves, deep necks, and lycra-fitted blouses. Apart from regional attires, fashion houses in India make the Bollywood element also holds a domineering part in Indian Fashion style.