An Overview of Fashion Show
Lecturer, Dept. of Fashion Design
KCC Women’s College (Affiliated by Khulna University)
A fashion show is an event put on by a fashion designer to showcase his or her upcoming line of clothing during Fashion Week. Fashion shows debut every season, particularly the Spring/Summer and Fall/Winter seasons. This is where the latest fashion trends are made. The two most influential fashion weeks are Paris Fashion Week and New York Fashion Week, which are both semiannual events. Also the Milan, London and Berlin Fashion Week are of global importance. It is tools of fashion promotion.
Fashion shows can be targeted at both consumer and the trade. Designer fashion shows are attended predominantly by trade and fashion journalists and photographers who are invited to preview the latest season’s collections. The major international shows take place in Paris, London, Milan and New York and are excellent vehicles for gaining designer publicity. Being able to create, winning designs is not enough. Fashion Designers need to promote themselves. Fashion shows can create a desirable designers name such that retail buyers may then wish to be associated with. Excluding the major designer shows, there are charity shows and retail sponsored shows which the public can attend and through which publicity can be attained by the designer, manufacturer and retailer.
History of Fashion Show:
The History Center of Olmsted County presents a Historic Fashion Show featuring women’s fashion from the 1800s. The history of fashion shows remains vague. In the 1800s, ‘fashion parades’ periodically took place in Paris couture salons. American retailers imported the concept of the fashion show in the early 1900s. The first American fashion show is likely to have taken place in 1903 in the New York City store Ehrlich Brothers. By the 1920s, retailers across the United States held fashion shows. In the 1970s and 1980s, American designers began to hold their own fashion shows in private spaces apart from such retailers. In the early 1990s, however, many in the fashion world began to rethink this strategy.
Some important organizing issues of fashion show:
Fashion shows are fun and creative way of highlighting some of the ethical issues surrounding the fashion industry. There is a lot to be considered so it is well worth planning ahead. Important organizing issues of fashion show are:
- Date and venue
- The catwalk
- The team
- Backstage manager
- Entertainment manager
- The show
- The clothes
Types of Fashion Show:
Fashion events can range in everything from size to style. What you will need for the event will always depend of what type of an event you are trying to put forward. Being a form of art display and mixing in with all the other art categories (exhibitions, galas etc.) fashion events can also be very easily combined to create a more diverse and complex event overall. There are 3 (three) main types of events in the fashion industry in which most people either be a part of or view.
There are mainly 6 types of fashion show. These are shortly described in below:
- A formal runway fashion show
- A production fashion show
- An informal fashion show
- Designer fashion show
- Charity fashion show
- Sponsored fashion show
A formal runway show:
This form of fashion display is one that people will be most familiar with. It is the conventional way for designers to show off their clothing and accessories in a wearable manner (on models). It is similar to a parade in terms of its setup and practice. A runway show will last anywhere between thirty minutes and a hour, where the live models walk or dance along a raised platform in a sequential manner, wearing the apparel of the designer.
The runway show itself can be done according to any theme and done in any style– some are formal while others are far more informal. But they will always feature these characteristics: a theme (merchandise and scene development), a specified special location, staging and lighting, models, make-up and hair style, production and music.
A production show:
This is the most expensive form of fashion shows, as the whole event is almost like a theatrical performance where there is a whole production element behind the show. Fashion and the different fashion trends at the time are displayed and bought to life using special entertainment, backdrops and scenery, lighting effects, live or produced music, and even theatrical performances (acting or dancing). These events can also be done to any specific preferences and can feature 5 models or 50, but once again the clothing is shown on the actual body of a person, as a way to show onlookers how the fashion can work in every day life.
An informal fashion show:
Once again garments are displayed on models but in a very relaxed and informal environment- perhaps in a department store or as they mingle amongst guests at an event. There are no special lighting or sound requirements and the sell-ability of the clothing is purely up to the model and how he or she looks in the outfit. This form of display requires very little planning (as it is essentially just the model, hair and makeup production and the clothing that needs to be presented) and can be slipped in with almost any other event. Some say that this form of fashion revelation is actually quite subliminal as the spotlight is not being shown on the fashion model or the clothing but it is still being advertised.
Designer Fashion Show:
Designers to choose from, each showing their seasonal collections. Each show will feature just one designer, lasting approximately 30 minutes.
Charity Fashion Show:
Charity fashion show performers that is held for a charitable purpose, often directed at a specific and immediate humanitarian crisis.
Sponsored Fashion Show:
The fashion show is organized by the sponsor of any company or organization is called sponsored fashion show.