Career and Job Responsibilities of a Fashion Merchandiser
Editor, Fashion Elongation
Fashion merchandising is a A-to-Z process of the fashion business ranging from producing, product development, promoting and buying and selling fashion items such as clothing, accessories, jewelry, cosmetics and shoes.
Fashion merchandising is the promotion of apparel sales and involves all tasks necessary to deliver the clothing on request and meet the needs of potential customers and designers. Developing campaigns, displays and advertisements, directing, manufacturing and marketing, and creating sales strategies, are all part of the inside game. Fashion merchandising also refers to the necessary preparation that must be done in order to ensure, that the merchandise is accessible and appealing to the customers it is intended for.
Fashion marketing and fashion merchandising go hand-in-hand. Fashion merchandising must also be able to predict styles and trends and evaluate the needs of a target market. The fashion marketer identifies such needs in order to build more successful advertising campaigns, to attract consumers. However, the fashion merchandiser is responsible for actually buying the clothes and presenting them in the stores.
Fashion merchandisers must also be very creative and possess forward thinking. One of the jobs of a fashion merchandiser is ‘Visual Merchandising”. Fashion merchandising requires a blend of fashion sense and business expertise.
Fashion merchandising graduates have many career opportunities for employment in the fashion and design industries. Because fashion merchandising programs include a healthy amount of business training, many graduates seek employment in management or buying positions. A fashion merchandising degree and a good portfolio can open many doors in the fashion and design industry. Fashion merchandising careers are greatly enhanced by a relevant degree, which increases employment opportunities and salary. Some career opportunities are as follows:
- Merchandising Buyer
- Store Manager
- Assortment Planner
- Product Development Manager
- Sourcing Manager
- Public Relations
- Visual Merchandiser
- Sustainability specialist
- Fashion Journalism
- Marketing Director
Job responsibilities of a fashion merchandising:
Fashion merchandisers do different fashion related and creative work for design and create visually attractive window displays or exhibits of merchandise and to erect main store decorations in commercial retail establishments. They attract the attention of consumer and finally make them purchase the merchandise. They analyze sales tracks and trends for success of the store promotions.
Fashion merchandisers purchase materials required for production, price the finished garments and liaise between the production line and the marketing of finished garments. The job involves an understanding of market demand and coordination of the production process. They are to a large extent responsible for setting fashion trends or perhaps analyzing trends.
A fashion merchandiser is also required to be in touch with market trends, fashion updates as well as popular preferences in a particular locality.
- Research and evaluate consumer markets
- Thorough comprehension of product development and forecasting
- Analyze apparel products and assess quality
- Develop merchandising and buying plans
- Exposure to industry software utilized for merchandise planning
- Understanding of apparel industry channels
- Develop solutions for current industry challenges
- Central focus on social responsibility platforms and their industry impact
- Explore and assess the global fashion and apparel industry
- Plan and design commercial merchandise displays, make use of space, colour, products, lighting and accessories to decorate the interiors and windows of the retail shops.
- Create the ambiance of a store for the pleasant experience of a customer.
- Sketch the design ideas on computer or by hand.
- Find and create props that could be used in displays.
- Arrange for lighting.
- Arrange table displays.
- Dress mannequins.
- Create and hang decorations.
- Design and create signs.
- Work with marketing and management to make sure that the displays are matching with the marketing and image of the store.
- Consult with sales and advertising.
- Order merchandise.
- Stock departments and window displays with inventory.
- Price and tag products.
- Work with retail management to implement and establish financial objectives.
- Monitor customer feedback.
- Analyze sales trends to assess their effectiveness