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Economic Factors for Selecting Clothes of a Family

Economic Factors for Selecting Clothes of a Family
Nigar Sultana
Assist. Professor,
Dept. of Fashion Design
KCC Womens College (Affiliated by Khulna University)
Khulna, Bangladesh



Factors for Selecting Clothes

To take a decision for selecting clothes of a family depends on various factors. These factors are mainly 4 types.

  1. Economical factors
  2. Physiological factors
  3. Psychological factors
  4. Social factors

Economical Factors:-

Dress selection for a family mainly depends on economical factors. If anybody would like to purchase a dress, he must need money. In this case income and expenditure are main factor.

i. Family Income and Expenditure:-

For clothes selection family income is the 1stcriteria. Which family earns more,they has more possibility to choice alternative dress. On the other hand, fewer income has less possibility to choice alternatives. Family income, depends on,

  1. No.of income generating members,
  2. Other assets,
  3. Extra income of family member,
  4. Income time/Period.
1) No.of income generating members :-

Which ever is the total family members, family income always controlled by the income generating members. When parents are income generating members of a family, there earning will be more than those family where only father is income generating. So,the family of the 1stcase, parents may easily expense more money for family dress, than the 2ndcase. So according to no of income generating member, increase the facility of alternative dress.

2) Other assets of a family:-

Generally family income comes from two source i.e.income from occupational and income from assets. When one family have both type of income source they can purchase more dress easily . If a family have one source of income, they have limitation for collecting dress.

3) Occupation of family members:-

According to occupation, family members dress, may differ as their working place and income.

4) Period of having income:-

Period of family members and their assets e.g.service holders can get their salary at 1st week of a month. But business men cannot get any money at a periodical basis. But they can get according to business season.

ii. Mode of family expenses:-

Income of two family may equal but their expenditure may different from one another. At the same time their mode of dress selection and expense may different. No.of family members,gender differentiation culture, family income, family aims and activities, location of residence etc. depends on their clothing budget. When the family activities is more then the requirement of dress is more. In a nutshell, life style of a family influence the dress selection and planning.

iii. Quality and effectiveness of cloths:-

Aim of dress selection depends on their effectiveness and suitability. Every types of dress must fulfill 4 types of quality that is:-

  • It must fulfil the persons demand.
  • Dressed must be comfortable.
  • Comparatively less price.
  • Lasting period or life time of dress/sustainability/durability.

If anybody want long duration of dress he must purchase high valued dress.

a) It must fulfill the persons demand:-

There is a saying,ʺGod made man and the tailor made him a gentleman.” To feel attraction to beauty is the inner tendency of human nature. In fact we see, many people wear modest clothes to represent themselves looking good in their friend circle. It feels good when other people praise for the dress someone wearing. It concludes that many people think clothes as a media of expression.

If we go through the Egyptian history we will find that they used false beard to express personality. The King and the upper class employees raised beard to express their dignity. So,we can see that to express personality clothes are considered important not only the civilization of today but also for years. Now a day dresses can be considered the most important part of personality. It exhibits ones taste of choice and his personality.

b) Dressed must be comfortable:-

People are always busy in different types of works such as, games, factory, office, airoplane, firebridged, swimming etc. They need clothes in these works to save themselves from stroke and dangers.Clothes used at the time of sports save from injury. For example sport shoes save the feet from injury. The Pilots use pore suit and the workers in the factory use tight dress when working. Swimmers use swim suit and people keep life jacket when they travel in the river. The people of fire bridged use clothes of asbestos to be protected of fire.

Another use of clothes is to save the body from fire,germs and diseases. When an infected patient comes for cure the doctors wear hand gloves when examine. They use mouth cover if needed. Again the scientists and students use apron to protect the body from dangerous acid in the laboratory. So clothes save people from harmful germs, elements and diseases.

c) Comparatively less price:-

Before civilization all human were nude.But men felt the necessity of clothes when they were introduced to shame.That time men used bark and leaves of tress and lather of beast as dress.Moreover the ancient people used different types of fibre/fiber dresses. There are different types of clothes and dresses in different countries of the world. But all maintain the common criteria and that is to keep decency. Clothes are mainly needed to keep decency and avoid shame. In different social occasions clothes are selected expressing solidarity with society. For example in theʺPahelabaisakh”women wear white share with red par and men wear panjabee. Atfalgun women are seen in yellow share. Moreover people wear black or white dresses in different social functions, condolenceday, milad mahfil etc.selection of cloth

d) Lasting time of dress:-

A child need most after it’s birth is clothes.Clothes are needed to protect the body from country weather and climate. To escape cold of winter we use clothes of deep colour to keep ourselves hot. The clothes of deep colour absorb heat.The clothes of wool are costly. So the poor people use thick clothes of cotton.The clothes that do not spoil in water and easy to wash should be used in rainy season. Again we can use rain coat in the rain to save the body. At summer the body is full of sweat. We can use the clothes that absorb sweat quickly and release the heat to the environment. The cotton and linen clothes are good for summer.



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