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Factors of Influencing Fashion | How Fashion Spread

Factors of Influencing Fashion & How Fashion Spread
Jahanara Akter
Lecturer, Dept. of Fashion Design
KCC Women’s College (Affiliated by Khulna University)
Khulna, Bangladesh
Email: fashionelongation@gmail.com



Influencing fashion:
There arelot of influences on fashion. As discussed, if fashion is a reflection of our life styles, there are certain factors in our lives which influence it.

Sociologi: A more conservative society would not allow you to wear skirts.

Environment: You cannot wear nylon in humid areas.

Media: You see something in TV, movies, on a celebrityand you get one too.

Cross cultural: Like Americans getting influenced by Indian culture and accepting Yoga.

Economical: If you’ve light pocket you wouldn’t be able to purchase silk. The broad influences that motivate people to purchase fashionable items are-

Cultural Activities: Every civilization,every nation,every culture have their own dresses and their views up to their fashion.

Technology: Technology have a huge influence over fashion. It helps fashion to sprade would widely.It helps us to make our choise and our views over different culture.

Political Activities: Political activities has great effecet over fashions and dressing.Like ex : Indian people and politician like to wear like Mr. Gandi.

How Fashion Spread:
Formerly fashion spread slowlywing to slow transportation, such is not the case at present. If, fashion starts at New York, it spreads other world rapidly, such as media as the magazines, newspapers, radio television etc.

Spreading fashion
Spreading fashion

Launching of a fashion depends mostly on publicity. Sketches in fashions magazines and competition advertising in the papers are used for fashion publicity. Fashion show press releases and public material, pass on the fashions theme to the public. Most newspapers and periodicals give so spaces to fashion. They can be spread if a particular style is being worn by popular figures, celebrity stars, top models etc. But can no doubt, that media, such as , press, television, cinema, video, channel, and fashion show play a important role for appealing them to public.



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