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Fashion Buyer / Job Responsibilities for a Fashion Buyer

Fashion Buyer / Job Responsibilities for a Fashion Buyer

Nigar Sultana
Head of the Department
Department of Fashion Design
KCC Women’s College (Affiliated by Khulna University)
Khulna, Bangladesh
Email: nigar.kccwc@gmail.com


Fashion buyer:

A Fashion buyer is responsible for overseeing the development of a range of products aimed at a specific type of customer and price bracket. They are selects, orders and purchases clothing or accessories for a retail apparel store or chain of stores. They’re responsible for buying all kinds of items, women’s, men’s and children’s clothing, including lingerie, shoes, scarves, belts and jewelry.

Fashion buyer in work
Fashion buyer at work in retail store

Job Responsibilities for a Fashion Buyer:

The job duties and responsibilities of a Fashion Buyers are not easy. Some job responsibilities are mentioned below:

  • As a Fashion Buyer they need to select a certain area, such as Apparel, shoes or accessories.
  • Fashion buyers need a thorough understanding of their company’s brand and values, and the ability to price and negotiate different products.
  • Fashion buyers have to understand the clothing needs, desires, and budget of the store’s typical shoppers.
  • They choose products from the reliable suppliers in the right country for the right price, quality, and speed of delivery.
  • Professional fashion buyers have good taste in clothing and know their customers fit and psychology.
  • Be concern about price, availability, reliability and selection.
  • Studies the color and cut predictions for the upcoming seasons.
  • Build and maintain good relationships with suppliers, company’s manufacturers, design or sales department. He or she must follow the fashion buying cycle to maintain their work.
  • Buyers liaise with garment suppliers on a regular, often daily, basis.
  • Reacting to sales to ensure that the correct stocks and repeats are available.
  • They always have to be aware of what the store’s selling price on each purchased item.
  • A fashion buyer must make sure that the department or store will make a profit from their purchases.
  • A fashion buyer analyzes market reports, talks to consultants, goes to fashion shows and keeps in touch with customers.
  • Fashion buyers work for retail chains, department stores, and independently owned stores and for wholesale distributors.



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