Fashion Buying Cycle
Head of the Department
Department of Fashion Design
KCC Women’s College (Affiliated by Khulna University)
Buyer of ready-to-wear or branded merchandise select garments from finalized product ranges which are sold to them on wholesale basis, containing the label of the designer or brand. In contrast, buyers of own label ranges develop products in collaboration with their suppliers, which are usually sold under the retailers label. Many fashion retailers have separate buying house departments or divisions- for men’s wear, women’s wear, children’s wear, and homes wear etc.
Fashion buying cycle for branded and designer merchandiser:
This Fashion buying cycle is in constant progression and it is likely that the buyer will be involved in monitoring the delivery and sales figures of one season’s collection whilst planning to buy the next season’s range.
This fashion buying cycle are illustrated in bellow…
Buyer selects the garments from designer and branded ranges mainly through the following methods:
- Attending fashion show
- Visiting showrooms
- Attending trade fair and exhibitions
- Meeting with sales representatives at the retailer’s premises