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Fashion Storyboard Creating Techniques

Fashion Storyboard Creating Techniques

Afreen Hafsa
Department of Fashion Design
KCC Women’s College (Affiliated by Khulna University)
Email: afreenhafsa@gmail.com


Fashion Storyboard:

Fashion design is an aspect of the fashion industry separate from construction and consumer education. Designers create storyboards which tell the story of the designer’s idea. This new competitive area is a modification of this concept. The purpose of this contest is to give members an opportunity to create a storyboard of their original design. Members are given the opportunity to gain knowledge about the career responsibilities of the designer and illustrator, enhance creativity and originality, and develop visual communication skills.

Fashion storyboard
Fashion storyboard

Different ways of storyboard making:

  • Industry-inspired method of displaying original designs
  • “Tells the story” of the designer’s idea
  • Include original illustrations, flats, as well as inspiration materials.

Objective of the storyboard:

The storyboard “tells the story” of the designer’s idea. The storyboard includes original illustrations and flats, as well as, additional materials (such as photos from the internet or magazines, paper, fabric swatches, patterns, etc.) that have influenced the unique design.

It also provides the members an opportunity to gain knowledge of the career responsibilities of a fashion designer and illustrator, enhance creativity and originality, and develop visual communication skills.

General Guidelines for story board:

1. What can you design:

  • Wearable – clothing that can be worn; can be for either gender, any age.
  • Jewelry – includes necklaces, bracelets, rings, earrings
  • Non-wearable – includes pillows, organizers, holiday items, stuffed animals, items for the home
  • Pet Clothing – includes items that can be worn by a pet or any other animal.

2. How to design your storyboard:

Creating a storyboard
Creating a storyboard
  • Include only 1 garment or outfit design for the board. Can provide up to 2 variations of the same design.
  • Illustrations of designed garments should be original drawings and should not be computer generated. You may use clippings or photographs to show the inspiration for your design, but your design must be original and your drawings must be your own. At least one of the illustrations should be on a model or croquis. The model may be a template or traced.
  • Include at least one illustration and at least one “flat” (like seen on the back of the pattern envelope) which shows another view and the details of the lines. Flats define shape, fit, construction. Illustrations show the drama & how the garment will be worn. Your drawings communicate to the seamstress how to create the garment.
  • Include swatches of the fabrics you would use, trim, etc. If you cannot find the exact thing you have in mind, you can pick some similar item and then draw the design of the fabric, trim, etc.
  • Identify your market focus. (Who would buy this? Why would it appeal to this population?)
  • Provide a list of materials that are needed to create the design, and a cost estimate.
  • Mount all illustrations, swatches, etc. on the board. You may use poster board or core board, foam board or mat board. Maximum size is 20 x 30.
  • Labels may be used on the board to enhance the story.
  • Where did you get the idea for your design? What was your inspiration? What makes your design different from others on the market?

Helpful Hints for Creating a Fashion Storyboard:

The list below is a general planning list to help in the creation of your storyboard.

1. Purpose :

The purpose will be to create a storyboard of your original design based on the design brief.

2. Focus:  

  • Focus Who would you market this design to?
  • What age?
  • What are their likes and interests?
  • How much would they (or their parents) be willing to spend?
  • How would you promote this product?

3. Creating an Original Design:

  • Where did you get the idea for your design?
  • What was your inspiration?
  • What makes your design different from others on the market?
  • Think about the design elements and principles used in the design. How do you use those elements and principles to enhance the design?
  • What is your marketing plan?

4. Quantity:

For this contest, you will be creating a single board.

5. Materials List:

See the list on the following points at the bellow:

Visual Elements:

The visual elements that make up a professional board presentation fall into three basic categories:

  1. Photographs/photocopies,
  2. Fabric/trims, and
  3. Figure/flat sketches.

i. Photographs/photocopies:

Selecting the right visuals for boards containing mood/theme components is extremely important. Choosing photographs to coordinate with your fabric/color story creates a more aesthetic result and adds to the flow of the board.

ii. Fabrics & trims:

Fabrics and trims are a crucial part of the design process and must be displayed appropriately on your board. Whenever possible, trim fabric swatches to be the same size, with the exception of prints, which usually need to be larger to show the repeat of a pattern.

iii. Illustrations and flat sketches:

Illustrations and flat sketches need to accurately show original design. An illustration is an outfit drawn on a model/croquis. Flats are working drawings that are not on a model/croquis that illustrate other views like you would find on a dressmaker’s pattern envelope. Like the old adage says, “a picture is worth a thousand words.”

6. Layout:

The layout is the arrangement of all the elements that will be part of the presentation. The arrangement should be both logical and aesthetically pleasing. Most boards read left to right. Economize the space on the fashion board by overlapping your flats and other visuals. Haphazard or random arrangements can be confusing to the viewer.

Selected Designers created hanging fashion storyboard
Selected Designers created hanging fashion storyboard

7. Techniques and Technologies:

The techniques and technologies used for creating presentation boards can vary on accessibility. Techniques can vary from cutting and pasting, handwork/ sketching and rendering, color copying, or computer-aided graphics.

Computer aided graphics fashion storyboard
Computer aided graphics fashion storyboard

8. Labeling:

Mechanically generated for titling or labeling works best. There are many different lettering options.

9. Computer Design :

Commercial design programs are available.

10. Create Dimension :

When specific areas of a board need to be highlighted, an option includes mounting the item with an additional layer or layers of foam core on the main board.

11. Reproducing the Board :

Because presentation boards are both fragile and cumbersome, some may prefer to have copies of their board printed. This is an expensive method (approximately $60 per board).

Basic Materials List:

1. Mat board or foam core:

  • Approximately 20” x 30”
  • Use magazine, Internet, or similar sources to obtain photos
  • Resize these photos as needed with a photocopy machine or computer for better layout
  • They must be neat and creatively cut and presented.
  • D-mounting is good.

2. Lettering:

  • Make sure that the font/text goes well with the layout and is an appropriate size.
  • Transferable lettering, hand lettering is not recommended.
  • Check spelling.
  • Check alignment
  • Support Materials
  • Scissors and pinking shears for cutting paper and fabric swatches
  • Various adhesives

3. Rubber cement:

  • Rubber cement pick-up
  • Removable adhesive glue stick
  • Remount re-positionable adhesive
  • Adhesive transfer tape

4. Techniques:

  • pencils are available in a variety of leads.
  • Drawing pencils – used for a variety of sketching purposes; for both preliminary and finishing
  • Decorative papers in various colors and textures and fabric swatches
  • This is a general list of supplies. Be sure to test the products before using them on your final product.

Some helpful tips:

  • Avoid glue marks or fingerprints on your board.
  • Pins/staples/tacks and tape are not recommended.
  • Avoid a scrapbook look or science fair look.
  • The background should support the theme and layout.
  • Consider colored boards, paper, or prints.
  • Glue down neatly and securely.
  • Do not make your board too heavy or cumbersome.
  • Make sure it is sturdy enough to travel.
  • Determine your arrangement before you start to glue your designs on the board.



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