What is Fashion?
It’s not that easy to answer the question, “what is fashion?” because it means different things to different people. After all we can say Fashion is a general term for a popular style or practice, It comes from a Latin ward “Facere” which means “To Make”. Especially used in clothing, footwear, accessories, makeup, body piercing, or furniture. We can also explain fashion is an art. It’s a religion. It’s a job. It’s a peek into a personality. It’s playfulness. It’s an escape or a disguise. It is a feast for the eyes. But ultimately, fashion is an individual statement of expression for each of us. Fashion refers to a distinctive and often habitual trend in the style in which a person dresses or to prevailing styles in behavior. Fashion also refers to the newest creations of textile designers.
Fashion is a style that takes place on a body or face or an appearance that varies from person to person, day to day, time to time. If we shortly explain fashion like this, a style which has capacity to attract and copy is called Fashion.
Fashion is a continuing process of change in the styles of dress that are accepted and followed by a large segment of the public at any particular of time.
Marle´s in 1970´s recognized Fashion as a concept motivated by change.
Ross in 1982 suggested that Fashion could be seen as a series of recurring changes in the choice of a group of people. It marked by rhythmic imitation and innovation, alternative uniformity and change.
French fashion designer Coco Chanel once said, “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”
It’s true. Fashion isn’t defined solely by our clothing choices, but is also conveyed through the way we carry ourselves, our personalities and our views of the world.
Why care About Fashion?
Most people pay attention to fashion in small doses which is a very healthy way to approach it. They make sure wardrobes are in step with the times and even indulge in a trend or two each season.
A few reasons why fashion is still relevant:
- It shows your thinking is modern and flexible (e.g. willing to accept and process new ideas).
- Fashion has escapist qualities to help you deal with the pressures of the world (For example: your country may be at war, but you’ve “escaped” by dressing in the season’s fluffy ruffles that make you look like you don’t have a care in the world).
- Everything you put on sends a message.
Classification of Fashion:
Fashion classification is very important to know about fashion. The Nature of fashion demands are far more complete that most people realize. A fashion professional knows fashion apparel as a unique product, one that reflects self-concept, life-style, change , time and place. Above all fashion is a result of acceptance.
The duration of fashion’s importance is a critical fashion designers or manufacturers concern. A fashion can be brief or of long duration. Once having identified characteristics of fashion, a designer is in a position to assess a fashions importance to the retail inventory.
Fashion is classified into many types, such as:
- Basic or classic
- Fashion Forecasting
Style is always constant. It does not change whereas fashion changes. It is not constant. It is the modification of fashion. Style is the basic outline of any garment. When we as different types of necklines and different sleeves with some trimming here and there over a basic garment then the basic garment is modified into a different look or a different outfit, this modification ferment will become fashion, when it is accepted by people.
The term style is a popular word in fashion and refers to a sub-division within fashion. By definition, it is that which has certain characteristics that distinguish it from other designs. For example, the fashion could be pleated skirt, yet the style is box pleat. It is a common fallacy to believe that the famous designers create fashions. They create styles which they hope will be accepted. When and if there is consumer support the style then becomes fashion. It is repetitious but important to stress that fashion is synonymous with acceptance.
Basic or Classic:
When a fashion is constant or long lasting, such as, salwar kameez and saree, it is called Basic or Classic. It is similar to a standard music. The salwar kameez and saree are part of fashion scene. A customer has one or more in her wardrobe, to be worn to suit different occasions. In certain times, the basic becomes the most important promotable fashion, but, in or out, they remain as a part of the fashion secne. There are many outfits that fall into this classification, such as, chudidhar, kurta, dupattas, shirt and trousers or pant, plain or pleated skirts and denims, etc. there are general fashions that lasts for years, such as, the saree, the single breasted men’s suit.
Basics or Classics are the outfits which stays in the fashion scene for a long period of time that is from past to present and even in future it stands. When we watch old movies as well as the new movies which are released just, we can see the saris and salwar kameez worn in it may be with a slight change or modification accordingly.
A Fad is something which can either make a designer’s life more interesting or tenser. Very often something appears on the fashion scene tat captures the imagination, only to fizzle out in short duration.
Overall, Fad can be defined as short lived fashion, lasting for a very little time or period, acceptable by only a certain group of people. For example, hippies – their clothing, accessories, hairstyles, etc.
As Fad is short lived fashion, it stays for a very short period, because they are very costly and every one cannot afford to buy it. For example, dhoti salwar, tube shirts and so on. A fashion expert is a selection for consumers – selecting what is more likely to be accepted going overboard for short lived fashion – Fad can be costly
This is the important part of fashion scenario because when any new garment is designed by the designer and worn, it will not create fashion by itself. It needs the media to spread fashion and this media which spread fashion and gets the fame and name to the designers is Fashion Forecasting.
1· Market research
2· Consumer research
- Consumer focus groups
- In-store informal interviews
4· Sales Records
5· Evaluating the collections
6· Fashion Trends
7· Trend for Target Markets
Fashion Forecasting is done where crowd is formed in such occasion, so that it can create fashion.
Fashion trends are the styling ideas that major collections have in common. They indicate the direction in which fashion is moving. Fashion forecasters look for the styles they think are prophetic, ideas that capture the mood of the times and signal a new fashion trend. Several designers may use a similar fashion idea because they have been inspired by common sources. The trend may appear in a fabrication, a silhouette, or another design element that appears in several collections. Very often, a new trend appears in small doses until it spreads to other collections. As the press notices similarities between collections and highlights them, the media exposure also helps establish the trends.
Evaluating the collections becomes one way a designer, working for a mainstream manufacturer, can research fashion direction. As designers are not invited to the shows, they must evaluate by shopping in major fashion capitals or using design services, magazines, and newspapers. For retail buyers, it is becoming a huge challenge to figure out which trends will become fashion basics, like capris, and which are only fads, such as pony prints. Buyers have to become very flexible in their buying patterns and cautious about inventory management. If the market becomes flooded with a new trend, consumers may react negatively to the overexposure. Empowered by the Internet and television, global trends are moving at an accelerating pace. The life-span of a trend is now about five months instead of a year. For the junior market, the span is only three months.
- classification of fashion; fashion classicfication; fashion classifications;