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Role of Sales in the Fashion and Textile Industry

Role of Sales in the Fashion and Textile Industry

Nigar Sultana
Head of the Department
Department of Fashion Design
KCC Women’s College (Affiliated by Khulna University)
Khulna, Bangladesh
Email: nigar.kccwc@gmail.com



Sales and marketing roles in the fashion and textile industry involve selling and promoting products to retailers, brands, or suppliers.

Sales job holder were traditionally called sales representative but sales executive has become one of the most popular terms in current use, entailing business-to-business liaison within the trade. Sales executive can be employee of manufacturers, suppliers, brands, or wholesales or can operate as agents.

Sales responsibilities can be partly office based but usually travel extensively to see customers and visit the companies whose ranges they sell.

Sales representative in fashion and textile industry
Sales representative in fashion and textile industry

Job responsibilities for a sales representative:

A Sales Representative is responsible for selling their company’s products. Some basic duties and responsibilities for a sales representative are….

  1. He have good sales and negotiation skills
  2. Know and be enthusiastic about the products being sold
  3. Advising ability for his/her clients on the best products to meet their needs
  4. Knowledge about geographical area or product type
  5. Ability to work well alone.
  6. Need to travel to factories and other offices to visit clients and production lines.
  7. Also have good literacy, numeracy and IT skills
  8. Educational background must be needed in the related course .

Liaison between sale roles and other roles within the fashion and textile industry:

Liaison between sales roles and other roles
Liaison between sales roles and other roles

Most sales roles within fashion and textile involve:

  • Liaising with customers, buyers, designers, merchandisers, and technologists.
  • Liaising with designers, merchandisers, and technologists within the company by whom they are employed.
  • Presenting fabric and garments ranges at meetings and trade fairs.
  • Increasing and maintain sales.
  • Sales agents also provide information to customer regarding:
  • Production and delivery lead time
  • Price per garments or price per meter.
  • Fabric width, consumption (For textile)
  • Construction, quality and wash & care instruction
  • Minimum order qualities.

Sale agents usually quote list prices for fabrics and these can be negotiable when an order is placed. Fabric prices may or may not include delivery and the sales agent should clarify whether the price per meter quoted is:

  • FOB (Free on board)
  • CIF (Including carriage, insurance and freight)



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