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What is Quality? | Types of Quality | Key Factors of Quality

What is Quality? | Types of Quality | Key Factors of Quality

Nishat Nawshin Ruchi
Lecturer, Dept. of Fashion Design
KCC Women’s College (Affiliated by Khulna University)
Khulna, Bangladesh.
Email: nawshin.shams88@gmail.com



Quality is a pre-historic psychological issue. Every product features have some special characteristics for which it is in demand by consumers. In general terms, quality is meeting and exceeding customer expectations at a price that he is willing to pay to possess the product or service.

Quality values
Quality values

Aristotle 2500 years ago defined quality as following:

  1. Quality is the deference between products
  2. It is the goodness or badness in a product this definition holds true fills this date.

According to JIS:

Quality is all specific properties and performances of product or service that can be evaluate to determine whether a product or service satisfactorily meets the purpose of use.

ISO 900:2000 defines:

Quality is as degree to which a set of inherent characteristics fulfill requirements.

Quality of a product features in two ways:

  1. From: It represents features of a product in terms of shape, size, design and measurements.
  2. Content: It represents features expressing internal quality, implying quality of raw materials and value additions attached to it.

Thus quality may be defined as the features of a product. Which satisfy customers or end-users? Quality imparts sale-ability to a product. Quality is also referred to as conformance of good to buyer’s specification.

Objectives of Quality:

Objectives of quality
Objectives of quality

Types of quality:

As per excellence of satisfaction quality may be grouped into three categories:

  1. Quality of general acceptance.
  2. Quality of satisfaction
  3. Quality of higher delight.

For example:

A black of while television now-a-days brings in only quality of general acceptance while a cooler television provides to the buyer quality of satisfaction. On the other hand color television with a remote control brings forth quality of great delight to bring forth quality of great delight to the buyer.

Key Factors of quality:

There are the board factors of quality of product in below:

  • Design of the product.
  • Materials or inputs (all raw and accessory materials involved information of the product directly or indirectly)
  • Machines/technology (fitness of machines/ performance of technology)
  • Man (personnel serving machines and watching process)
  • Environment of the space, where product is being formed.
  • Control system applied (checking, testing, and undertaking appropriate measures)



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