Working Process of Fashion Industry
Lecturer, Dept. of Fashion Design
KCC Women’s College (Affiliated by Khulna University)
Fashion industry is a product of the modern age. Prior to the mid-19th century, virtually all clothing was handmade for individuals, either as home production or on order from dressmakers and tailors. By the beginning of the 20th century—with the rise of new technologies such as the sewing machine, the rise of global capitalism and the development of the factory system of production, and the proliferation of retail outlets such as department stores—clothing had increasingly come to be mass-produced in standard sizes and sold at fixed prices. Although the fashion industry developed first in Europe and America, today it is an international and highly globalized industry, with clothing often designed in one country, manufactured in another, and sold in a third.
The main area of work in the fashion industry is:
Manufacturing units work on a large scale. They employ designers, cutting assistants, sketching assistants/ junior designers. Cutting assistants have to cut samples as per specifications of the designer. This is followed by draping and garment construction. Sketching assistants make the technical sketches of the garment which are passed on to cutting assistants. From the making of specification drawings decide how a garment has to be fabricated to the selection of fabrics is often the duty of the sketching assistant. Junior designers generally do the first pattern cutting. They assemble the first samples with fabrics they have selected from the market.
Marketing and Merchandising:
Fashion trends are constantly changing; the people in the merchandising and marketing have a good knowledge of fashion trends, of sales data and the organizations marketing objectives. Based on this information the marketing department plans the company’s overall direction. It determines the price, product requirement/ and hence they often work with the styling department when a new product id conceived.
The production manager is at the head of the manufacturing unit. He is responsible for scheduling work goals/ training of workers, managing all activities in order to maintain quality in production. The Production manager oversees the work of pattern cutting from pattern grading, spreading and marking to cutting, assembling and finishing. With the production manager are the production assistants who supervise the work at each stage.
They coordinate with the buyer and the production manager. The fashion coordinator makes sure production schedules are kept, meets buyers goes through specification for fabrics, colors, designs, and keeps an eye on the quality- When buyers give their own designs, the coordinator helps decide the fabric color suit accessories that should be used to suit the designs. They explain the design to the production pattern makers and get sample pieces made. The sample is draped on a dummy to see if some changes in details or style are required. Once the sample is finalized, its pieces are measured precisely. It is the coordinator who suggests how the cloth should be cut so as to minimize wastage. The garment is then finally presented for sale.